When Papa Johns came to us for a rebrand - we knew we had to go big. We couldn’t show just any delicious pizza ad - we had to go deep into our limbic brains and bring to life - pizza craving.

Partnering with Big Boi we created an original bassy, deep soundtrack designed to lure you into a visual fever dream of unadulterated craving. Each spot is a multi-media pizza journey inspired by the pervasive nature of pizza in our pop culture and subculture. Think Expressionist art, film noir, 70’s animation, video games, hip hop, puppetry…and we even got in an exploding pizza head.

Better Ingredients.
Better Pizza.
Better Get You Some.

We launched during the most watched Women’s College Basketball Game ever.

And made some freaky social

Role: ACD/ Team Lead
Made With: Mik Manulik (GCD), Anna Vaughan (co-ACD), Jerry Hoak (CCO), Tricia Hoover (Producer), Robyn Makinson (Lead Designer)
Made By: Dave Meyers, JAMM, Tiny Lion, Mondial