Early 2021 was chaotic. The vaccines had just rolled out but the feeling of hope and energy quickly gave out to confusion and hopelessness as people tried to navigate when, where, and how to get the vaccine. So, we teamed up with NBCUniversal to launch “Plan Your Vaccine”- an initiative to not only encourage them to get a vaccine but inspire them to make a plan. Building upon the interactive map & tool they created we launched an entire creative platform, built a design system, and worked with NBCUniversal stars to help Americans find the tool so they could turn answers into action.

*The launch was so effective - the day the website was launched it received over 1.4 million hits in the first hour

2022 Fast Company Brands that Matter - Standout Public Service
2022 Webby’s People Choice
2022 The Anthem Awards Silver - Health Campaign
2022 The Anthem Awards Silver - Health Strategy

Press: People Magazine, TODAY show

Role: Lead CW
Made With: Danielle Flagg (ECD), Toliver Roebuck (AD), Michelle Turpin (CW), Carlos Estrada (AD), and Adam Naccarato (Design).