To launch the biggest, shiniest, water-slidiest cruise to ever set sail on the 7 seas - we launched it somewhere no cruise ship has ever been before. The Metaseas.
Launching on Fortnite we took cruising from geezers to gamers with a brand new prop game “Hide’N’Sea” set entirely on the new Icon of the Seas. Then we tapped some TikTok influencers to spread the word and got heaps of accolades from mostly 11 year olds.

Launched with 22.6M social views and 200K plays

 

Role: ACD
Made With:
Jerry Hoak (ECD), Julia Melograna (Co-ACD), Chris Gsell (Digital Producer)
Made By: SuperAwesome